COURSE DESCRIPTION:


WEEK NOTOPICS COVERDASSESSMENT

1Chapter 1 – The Revolution is Just Beginning
•Understanding computer networks
•E-commerce and e-business
• Unique features of e-commerce
• Major types and dimensions of e-
commerce

2Chapter 1 (continued)Assignment – 1
• Evolution of E-commerce
• Origins and growth of e-commerce
• Potential limitations on growth of B2C e-
commerce
• Visions, assessing, predictions & major
themes of e-commerce
• Major academic discipline contributing to
e-commerce research
• Case Study: Napster Rocked. But was it
Legal?

3Chapter 2 – E-Commerce Business Models and
Concepts
• Business plan and business model
• Ingredients of a business model
• Major B2C business model

4Chapter 2 (continued)Quiz – 1
• Major B2B business models
• Business models in emerging e-
commerce areas
•Basic business concepts
•Case Study: Priceline.com-Can this
Business Model Be Saved?

5Chapter 3 – The Internet and World Wide Web:
SECTION II –E-Commerce Infrastructure
TECHNOLOGY•Evaluation of Internet
INFRASTRUCTURE•Key technology concepts
FOR E-• Picking up a domain name
COMMERCE

6Chapter 3 (continued)Assignment – 2
•The Internet todayQuiz – 2
•Internet architecture concepts
• Limitations of current internet
infrastructure


•Internet2 ® Project
•Wireless technologies

7Chapter 4 – Building an E-Commerce Website
•Systematic approach
• System Development Life Cycle
•Website Budget

8Chapter 4 – Continued
•Website Architecture
• E-Commerce Merchant Server Software
• Right-sizing hardware
• Factors that annoy customers
• Factors for successful e-commerce
website
• Developing Mobile web Presence

9Midterm ExamChapter 1 – Chapter 4

10Chapter 5 – Security and Encryption
• The e-commerce security environment
• Security threats in the e-commerce
environment
•Technology solutions
• Policies, procedures, and laws
•Case Study: VeriSign

11Chapter 6 – E-Commerce Payment SystemsQuiz –3
•Opening Case: PayPal: The Money's in
the E-mail
•Payment Systems
• Credit Card E-commerce Transactions
•New E-commerceDigital Payment
Systems
•ElectronicBillingPresentmentand
Payment (EBPP)
•Case Study: CheckFree

12Chapter 7 – E-Commerce Marketing andAssignment – 3
SECTIONIII –Advertising Concepts
BUSINESS•DigitalCommerceMarketingand
CONCEPTSANDAdvertising Strategies and Tools
•Internet Marketing Technologies
SOCIAL SCIENCS
• Understanding the Costs and Benefits of

Online Marketing
• Case Study: Instant Ads; Real-Time
Marketing on Exchanges

13Chapter 8 – Ethical, Social, and Political Issues inAssignment – 4
E-Commerce
•Understanding Ethical, Social,and
Political Issues in E-Commerce
• Privacy and Information Rights
•Intellectual Property Rights

•Governance
• Public Safety and Welfare
14Chapter 9 – Online Retail and ServicesQuiz – 4
SECTION IV– E-•The Online Retail Sector
COMMERCEIN• Analyzing the Viability of Online Firms
• E-Commerce in Action: E-tailing Business
ACTION
Models

• The Service Sector: Offline and Online

15•Online Financial Services
• Online Travel and Career Services
• Case Study: OpenTable: Your
Reservation Is Waiting

16Chapter 10 – Social Networks, Auctions, and
Portals
• Social Networks and Online Communities
•Online Auctions
•E-Commerce Portals
• Case Study: eBay Evolves
17Chapter 11 – B2B E-Commerce: Supply Chain
Management and Collaborative Commerce
•B2B E-Commerce and Supply Chain
Management
•Net Marketplaces
•Case Study: Elemica, Cooperation,
Collaboration, and Community
18Final-term Exam







Muhammad Khalil
Director
INSTITUTE OF PROFESSIONAL & TECHNICAL STUDIES (IPATS)
Affiliated with SPTTC UK NORWAY Registered
Ministry of Federal Education and Professional Training,
Government of Pakistan
Head Office: 2nd Floor, Yasir Plaza, Qadeer Road Khanna Pul Rawalpindi.
Cell : +923035530865, 0321-9606785 0331-5145601
Email: ipatsedu@gmail.com , website: www.ipatsedu.com